Computer Ads from the Past

Computer Ads from the Past

Plus Post: IMSAI 8048 Single Board Computer

Complete Control.

Feb 26, 2026
∙ Paid
From the July 1977 issue of Rom magazine
From the July 1977 issue of Rom magazine

The Company

IMS Associates, Inc. (commonly referred to as IMSAI) was founded in 1973 by William Millard. According to an employee, the acronym stands for Information Management Services Association Incorporated. Millard has previously worked as a manager in “finance and industry”. He worked on a project involving data storage before joining IBM for a short time. In 1969, he founded a software company named System Dynamics. The company closed three years later after it ran out of money.

In the beginning, IMSAI was a one-man band. Millard ran a computer consulting and engineering firm out of his home. As the contracts got bigger, IMSAI added staff. Initially, the company focused on software contracts, but eventually worked with hardware, as well.

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